PROJECT
XL Catlin
ABOUT
XL Catlin is a specialised insurance underwriting company known for its expertise in managing complex risks within the property and casualty industry. I was tasked with developing a refreshed illustration style to enhance its visual branding.
PROBLEM
XL Catlin's illustrative style lacked uniqueness and failed to establish a distinctive connection with the brand. The illustrations below often left customers feeling confused and hindered their ability to associate them with the company's products.
SOLUTION
Crafted from real product photographs, meticulously redrawn to emphasise key features, tailored to each product. Maintaining consistent stroke weights throughout all artwork ensures a unique and recognisable style that is distinctively own-able.
