PROJECT
35th America’s Cup
ABOUT
The America’s Cup is the pinnacle of yachting, first contested in 1851, making it the oldest trophy in international sports – predating the modern Olympic Games by 45 years. I was tasked with developing a series of marketing assets to capture the prestige and heritage of this iconic event.
FIRST MATES
America’s Cup launched the First Mates programme to find volunteers for the sailing spectacle in Bermuda. Tasked with naming the volunteer program and creating multiple marketing assets.
